How we made a course on Money and relationships and earned $471,000

Stas Eyrih

What we did:

Conducted a 2-month launch on Instagram.

Stas had his own products, but he couldn't sell them for more than $30,000 a month. We analyzed his audience, unpacked him as a personality, an expert, and his life. Based on this, we created the skeleton of a content plan for a couple of months, and started posting 10-15 stories a day and the corresponding reels.

We held a free online event for subscribers.

We decided to do a free online webinar, where we talked about relationships, money, and presented a course on relationships and money. We changed the structure of the course and tariffs, altered the prices of the course, and made them more expensive. Thousands of people were online, and hundreds of payments began to come in during the webinar. The expert was shocked.

Results of the collaboration:

Number of students:

1,177

Revenue:

$471,000

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